Marketing Manager/in werden
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„Marketing Manager/innen organisieren, planen und managen die Kommunikation eines Produktes oder einer Marke.“
Was macht ein/e Marketing Manager/in?
Dein Aufgabenbereich als Marketing Manager/in ist sehr vielfältig. Der Fokus deiner Arbeit ist von Arbeitgeber zu Arbeitgeber verschieden. Egal in welchem Arbeitsumfeld du tätig bist, als Marketing Manager/in bewirbst du Produkte oder Marken mit den unterschiedlichsten Methoden. Dazu können beispielsweise Werbekampagnen zählen oder auch Produktgestaltungen. Als Marketing Manager/in arbeitest du nicht alleine, sondern in enger Kooperation mit anderen Abteilungen, wie etwa Sales, Produktion, Vertrieb oder kreativen Bereichen. Das heißt, dass du als Marketing Manager/in zumeist in einem Unternehmen in der Privatwirtschaft angestellt bist. Du kannst aber auch bei Werbefirmen tätig sein, bei öffentlichen Institutionen oder bei Organisationen.
Wenn du Marketing Manager/in bist, dann leitest du zumeist bereits den Marketing-Sektor deines Unternehmens und führst daher auch Management-Agenden bzw. „deine“ Mitarbeiter/innen. Als Marketing Manager/in bist du der/die Experte/in für alle werblichen und kommunikations-relevanten Anliegen und wählst die passenden Marketingstrategien für dein Unternehmen oder für Kunden/Kundinnen aus. Du kannst dabei sowohl strategische als auch operative Tätigkeiten ausüben. Ziel ist es immer, Produkte oder Marken möglichst optimal in Szene zu setzen, sodass entweder wirtschaftlicher Erfolg entsteht oder ein positives Image kreiert wird. Als Marketing Manager/in bist du sowohl im Büro anwesend, triffst dich aber auch mit Kunden/Kundinnen und bist viel unterwegs.
Wie werde ich Marketing Manager/in?
Deine Ausbildung zum/zur Marketing Manager/in kann sowohl wirtschaftliche als auch kreative Aspekte beinhalten. Häufig studieren zukünftige Marketing Manager/innen ein wirtschaftswissenschaftliches Studium, in dem du dich, wie etwa bei Betriebswirtschaftslehre, auf Marketing fokussieren kannst. Es gibt aber auch zahlreiche direkt auf Marketing abgestimmte Studiengänge, die dich gezielt auf deine spätere berufliche Karriere vorbereiten. Viele dieser Studienprogramme, die sowohl im Rahmen von Bachelor- als auch von Masterstudien angeboten werden, haben bereits eine bestimmte Ausrichtung. Dazu zählen zum Beispiel Produktmarketing, Markenkommunikation, Digitales Marketing oder Internationales Marketing. Zusätzlich gibt es die verschiedensten Lehrgänge zu diesem Thema, sodass du dich ständig fort- und weiterbilden kannst.
Voraussetzungen
- Marketing Expertise und wirtschaftliches Know-How
- Management-Kompetenzen
- Grafikkenntnisse
- Kommunikationsstärke
- Organisationstalent
Detaillierte Informationen zu den Fachrichtungen
- Business Management | Bachelor
- Business Management | Bachelor-Fernstudium
- Business Management | Master
- Business Management | Master-Fernstudium
- Business Management | Duales Studium
- Digital Business Management | Bachelor
- Digital Business Management | Bachelor-Fernstudium
- Digital Business Management | Master
- Digital Business Management | Master-Fernstudium
- Digital Business Management | Duales Studium
- Marketing | Bachelor
- Marketing | Bachelor-Fernstudium
- Marketing | Master
- Marketing | Master-Fernstudium
- Marketing | Duales Studium
- Marketing | PR | Lehrgang
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AI in Business
IU Fernstudium
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BA - Bachelor of Arts in Digital Business, Design & Innovation
EU Business School
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BA - Bachelor of Arts in Digital Business, Design & Innovation
EU Business School
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Bachelor in Business Administration (BSC)
Kühne Logistics University - Wissenschaftliche Hochschule für Logistik und Unternehmensführung
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BBA - Bachelor of Business Administration
EU Business School
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BBA - Bachelor of Business Administration
EU Business School
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Betriebswirtschaft
SRH Fernhochschule – The Mobile University
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Betriebswirtschaft & Management
CBS International Business School
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Betriebswirtschaftslehre (BWL) in 20 Fachrichtungen
iba | Internationale Berufsakademie
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Betriebswirtschaftslehre - Banking und Finance
AKAD University und AKAD Weiterbildung
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Betriebswirtschaftslehre - Banking und Finance dual
AKAD University und AKAD Weiterbildung
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Betriebswirtschaftslehre - Handelsmanagement (dual)
IU Duales Studium
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Betriebswirtschaftslehre - Industrial Management
IU Fernstudium
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Betriebswirtschaftslehre - Nachhaltigkeitsmanagement (dual)
IU Duales Studium
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Betriebswirtschaftslehre - Office Management
IU Fernstudium
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Betriebswirtschaftslehre - Projektmanagement (dual)
IU Duales Studium
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Betriebswirtschaftslehre - Unternehmensführung (dual)
IU Duales Studium
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Betriebswirtschaftslehre und Customer Experience Management
IU Fernstudium
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Betriebswirtschaftslehre und Führung
IU Fernstudium
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Betriebswirtschaftslehre, Spezialisierung Digital Business
Europäische Fernhochschule Hamburg
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Betriebswirtschaftslehre, Spezialisierung Entrepreneurship
Europäische Fernhochschule Hamburg
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Betriebswirtschaftslehre, Spezialisierung Online-Marketing
Europäische Fernhochschule Hamburg
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Brand Management
AMD Akademie Mode & Design - Fachbereich Design der Hochschule Fresenius
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Brand Management
Deutsche Akademie für Management (Trägerin: DAM Professional School SE)
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Brand Management
Hochschule Macromedia
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Brandmanagement
Macromedia Plus
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Brandmanagement
Macromedia Plus
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Business Administration
SRH Fernhochschule – The Mobile University
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Business Coaching & Change Management
Europäische Fernhochschule Hamburg
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Business Consulting & Digital Management
FOM Hochschule für Oekonomie & Management
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Business Development
Europäische Fernhochschule Hamburg
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Business Development & Digital Innovation berufsbegleitend
Hochschule Fresenius
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Business Development Management dual
CBS International Business School
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Business Management
Hochschule Macromedia
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Business Management
Macromedia Plus
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Business Management
Wilhelm Büchner Hochschule
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Business Management: Marketing & Brands
Campus M University
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Business Management: Mobility Management
Campus M University
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Business Management: Profil Marketing Management
Campus M University
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Business Management: Profil Medien Management
Campus M University
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Business Management: Profil Sport Marketing und Management
Campus M University
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Business Management: Profil Wirtschaftspsychologie
Campus M University
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Business Management: Wirtschafts- & Werbepsychologie
Campus M University
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Business Psychology & Management
CBS International Business School
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BWL - Social Media & Online Marketing
Hochschule für angewandtes Management
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CAS Food Product and Sales Management
ZHAW Zürcher Hochschule für Angewandte Wissenschaften - Departement Life Sciences und Facility Management
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CAS HR-Marketing
ZHAW Zürcher Hochschule für Angewandte Wissenschaften - School of Management and Law
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Certified Marketing Manager (DAM)
Deutsche Akademie für Management (Trägerin: DAM Professional School SE)
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Consumer Psychology, CP
Universität für Weiterbildung Krems
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Controlling & Unternehmensführung berufsbegleitend
Hochschule Fresenius
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Crashkurs Marketing & Strategie
Betriebswirtschaftliches Institut und Seminar Basel
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CRM-Manager/in (IHK)
ILS - Institut für Lernsysteme
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Customer Centricity
IU Fernstudium
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Digital Business
AKAD University und AKAD Weiterbildung
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Digital Business
IU Fernstudium
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Digital Business
Wilhelm Büchner Hochschule
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Digital Business Management
AKAD University und AKAD Weiterbildung
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Digital Business Management
Europäische Fernhochschule Hamburg
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Digital Business Management
Europäische Fernhochschule Hamburg
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Digital Business Management
IU Fernstudium
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Digital Business Management
SRH Fernhochschule – The Mobile University
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Digital Business Management - Kurzversion
Europäische Fernhochschule Hamburg
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Digital Business Management and Engineering
Hochschule Fresenius
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Digital Commerce, Marketing & Psychology
Hochschule Wismar - University of Applied Sciences: Technology, Business and Design
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Digital Leadership
AKAD University und AKAD Weiterbildung
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Digital Management und Leadership
AKAD University und AKAD Weiterbildung
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Digital Marketing & Analytics, CP
Universität für Weiterbildung Krems
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Digital Marketing & Customer Experience, MSc (CE)
Universität für Weiterbildung Krems
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Digital Marketing Management
NORDAKADEMIE Hochschule der Wirtschaft
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Digital Marketing Manager:in (AKAD)
AKAD University und AKAD Weiterbildung
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Digital Product Management
IU Fernstudium
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Digital Transformation Management
CBS International Business School
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Digital Transformation Management
IST-Hochschule für Management
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Digital Transformation Management berufsbegleitend
CBS International Business School
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Digitale Kommunikation und Marketing
FHWien der WKW
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Digitale Transformation
IU Duales Studium
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Digitale Transformation
IU myStudium
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Digitales Management & Leadership
Hochschule Fresenius
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Digitales Management berufsbegleitend
Hochschule Fresenius
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Digitales Marketing
Deutsche Akademie für Management (Trägerin: DAM Professional School SE)
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Digitales Projektmanagement dual
CBS International Business School
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Double Degree Programm MBA/EMBA
Kalaidos Fachhochschule
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E-Commerce
IU Fernstudium
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E-Commerce
IU myStudium
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E-Commerce (dual)
IU Duales Studium
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Entrepreneurship
IU Fernstudium
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Entrepreneurship und Innovation
AKAD University und AKAD Weiterbildung
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Entrepreneurship und Innovationsmanagement
Europäische Fernhochschule Hamburg
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Excellence in Leadership
ASAS Aus- und Weiterbildung GmbH
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Excellence in Management
ASAS Aus- und Weiterbildung GmbH
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Executive MBA
Universität für Weiterbildung Krems
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Executive MBA Digital Transformation & Data Science
WU Executive Academy – Wirtschaftsuniversität Wien
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Executive MBA Strategic Marketing & Sales
WU Executive Academy – Wirtschaftsuniversität Wien
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Fachwirt für Marketing (IHK)
sgd - Studiengemeinschaft Darmstadt
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Fashion Management
AMD Akademie Mode & Design - Fachbereich Design der Hochschule Fresenius
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Fashion Marketing/Management
Fashion Design Institut
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Foresight-Management
Wilhelm Büchner Hochschule
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Future Management
FOM Hochschule für Oekonomie & Management
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General Management
AKAD University und AKAD Weiterbildung
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General Management
Europäische Fernhochschule Hamburg
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General Management
Hochschule Fresenius
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General Management
Hochschule Fresenius
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General Management
Hochschule Wismar - University of Applied Sciences: Technology, Business and Design
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General Management
IU Fernstudium
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General Management
NORDAKADEMIE Hochschule der Wirtschaft
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General Management
PFH Private Hochschule Göttingen
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General Management
PFH Private Hochschule Göttingen
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General Management berufsbegleitend
CBS International Business School
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General Management dual
CBS International Business School
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Gepr. Online-Marketing-Manager/in (SGD)
sgd - Studiengemeinschaft Darmstadt
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Geprüfte/r Betriebswirt/in (ILS) plus Schwerpunkt Absatzwirtschaft/Marketing
ILS - Institut für Lernsysteme
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Geprüfte/r Fachwirt/in für Marketing (IHK)
ILS - Institut für Lernsysteme
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Geprüfte/r Online-Marketing-Manager/in (ILS)
ILS - Institut für Lernsysteme
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Global Brand & Fashion Management
International School of Management (ISM)
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Global Management und Communication
AKAD University und AKAD Weiterbildung
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Growth Hacking
IU Fernstudium
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Growth Hacking
IU Fernstudium
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Growth Hacking for Entrepreneurs
IU Fernstudium
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Hotel Management
IST-Hochschule für Management
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Hotel Management (dual)
IST-Hochschule für Management
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Hotel- und Tourismusmarketing
IST-Hochschule für Management
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Hotel- und Tourismusmarketing (dual)
IST-Hochschule für Management
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Influencer & Social Media Marketing
Hochschule Fresenius
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Innovation and Entrepreneurship
IU Fernstudium
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Innovation Management, MSc (CE)
Universität für Weiterbildung Krems
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International Management
AKAD University und AKAD Weiterbildung
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International Management and Leadership
SRH Hochschule Heidelberg - Staatlich anerkannte Fachhochschule
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Internationales Marketing
IU Fernstudium
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Leadership
FOM Hochschule für Oekonomie & Management
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Leadership
Hochschule Fresenius
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Leadership & Management
Hochschule Niederrhein
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Leadership & Management
International Management College
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Leadership & Unternehmensführung
WU Executive Academy – Wirtschaftsuniversität Wien
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Lean Operations Management, BPr
Universität für Weiterbildung Krems
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Lebensmittelmanagement und -technologie
SRH Fernhochschule – The Mobile University
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Luxury, Fashion & Sales Management
International School of Management (ISM)
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Management
AKAD University und AKAD Weiterbildung
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Management
International School of Management (ISM)
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Management
IU Fernstudium
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Management
IU Fernstudium
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Management & Digitalisierung
FOM Hochschule für Oekonomie & Management
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Management im Gesundheitswesen
Hochschule Fresenius
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Management im Gesundheitswesen
Hochschule Fresenius
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Management in der Gefahrenabwehr
FOM Hochschule für Oekonomie & Management
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Management in der Weinwirtschaft
Zentrum für Fernstudien im Hochschulverbund - zfh
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Management MSc (CE)
Universität für Weiterbildung Krems
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Management und Leadership
SRH Hochschule Heidelberg - Staatlich anerkannte Fachhochschule
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Marken- und Kommunikationsdesign (mit Praktikum)
AMD Akademie Mode & Design - Fachbereich Design der Hochschule Fresenius
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Marketing
AKAD University und AKAD Weiterbildung
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Marketing
Europäische Fernhochschule Hamburg
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Marketing
IU Fernstudium
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Marketing
IU myStudium
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Marketing & Brand Management
Hochschule Fresenius
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Marketing & Communications Management
International School of Management (ISM)
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Marketing & Sales
Hochschule Fresenius
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Marketing (dual)
IU Duales Studium
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Marketing (online)
Hochschule Wismar - University of Applied Sciences: Technology, Business and Design
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Marketing Manager (IHK)
sgd - Studiengemeinschaft Darmstadt
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Marketing und digitale Medien
IU Fernstudium
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Marketing und Marktforschung
ILS - Institut für Lernsysteme
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Marketing und Sales Management
Europäische Fernhochschule Hamburg
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Marketing- und Vertriebsmanager:in (AKAD)
AKAD University und AKAD Weiterbildung
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Marketingkommunikation
Deutsche Akademie für Management (Trägerin: DAM Professional School SE)
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Marketingmanagement
Hochschule Macromedia
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Marketingmanagement
IU Fernstudium
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Marketingmanagement
Macromedia Plus
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Markt- und Werbepsychologie
Europäische Fernhochschule Hamburg
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Master in Business Analytics & Data Science
EU Business School
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Master in Digital Marketing, Transformation & Design Thinking
EU Business School
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Master in Fashion & Luxury Business
EU Business School
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Master in Global Logistics and Supply Chain Management (MSC)
Kühne Logistics University - Wissenschaftliche Hochschule für Logistik und Unternehmensführung
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Master in Innovation & Entrepreneurship
EU Business School
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Master in International Management (MSC)
Kühne Logistics University - Wissenschaftliche Hochschule für Logistik und Unternehmensführung
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Master of Business Administration
IST-Hochschule für Management
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Master of Business Administration
IU Fernstudium
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Master of Business Administration (MBA)
NORDAKADEMIE Hochschule der Wirtschaft
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Master of Business Administration and Engineering
Hochschule für Technik und Wirtschaft Berlin - Campus Wilhelminenhof
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Master of Science Vertriebspsychologie und Vertriebsmanagement (Fernstudium)
AIHE Academic Institute for Higher Education GmbH
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MBA Agile Organizations & Collective Leadership
Universität für Weiterbildung Krems
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MBA Aviation Management
Universität für Weiterbildung Krems
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MBA Brand Management
IDM Campus GmbH
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MBA Business Management
IDM Campus GmbH
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MBA Change Management und Leadership
IDM Campus GmbH
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MBA Datenmanagement - Data Steward
Universität für Weiterbildung Krems
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MBA General Management
Universität für Weiterbildung Krems
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MBA General Management (Distance Learning)
Universität für Weiterbildung Krems
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MBA in Marketing
Universität Münster
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MBA internationales Sportmarketing
Bodensee Campus
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MBA Leadership
Universität für Weiterbildung Krems
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MBA Management in der Medizin
Universität Münster
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MBA mit Spezialisierung
Universität für Weiterbildung Krems
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MBA Professional
Universität für Weiterbildung Krems
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MBA Professional Agile Organizations & Collective Leadership
Universität für Weiterbildung Krems
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MBA Professional Aviation Management
Universität für Weiterbildung Krems
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MBA Professional International Business
Universität für Weiterbildung Krems
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MBA Professional Leadership
Universität für Weiterbildung Krems
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MBA Professional Sales Management
Universität für Weiterbildung Krems
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MBA Projekt- und Prozessmanagement
IDM Campus GmbH
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MBA Sales Management
Universität für Weiterbildung Krems
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Medienmanagement
Hochschule für angewandtes Management
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Medienmanagement und Digitales Marketing
Hochschule Fresenius
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Medienmanagement und Öffentlichkeitsarbeit
Europäische Fernhochschule Hamburg
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Nachhaltiges Management
IU Fernstudium
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Nachhaltigkeit und Systemisches Management
AKAD University und AKAD Weiterbildung
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Nachhaltigkeitsmanagement
Wilhelm Büchner Hochschule
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Nachhaltigkeitsmanagement dual
CBS International Business School
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Nonprofit-Management and Governance
Universität Münster
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Online Marketing
AKAD University und AKAD Weiterbildung
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Online Marketing
AKAD University und AKAD Weiterbildung
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Online Marketing
Hochschule Fresenius
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Online Marketing
IU Fernstudium
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Online Marketing
IU Fernstudium
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Online Marketing
IU myStudium
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Online Marketing (dual)
IU Duales Studium
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Online Marketing Camp
HMS Hamburg Media School GmbH
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Online Marketing Manager
HMS Hamburg Media School GmbH
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Online Marketing Recht
HMS Hamburg Media School GmbH
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Online Marketing Technik
HMS Hamburg Media School GmbH
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Online-Marketing & Marketingmanagement
IST-Hochschule für Management
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Online-Marketing und E-Commerce
IU Fernstudium
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Personal- & Change Management
CBS International Business School
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Personalmanagement
AKAD University und AKAD Weiterbildung
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Politikwissenschaft und Management
Europäische Fernhochschule Hamburg
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Powerkurs Werbetexter/in
ILS - Institut für Lernsysteme
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Product Management
IU Fernstudium
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Produktdesign
IU Fernstudium
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Produktmanagement
IU Fernstudium
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Produktmanager SGO-CAS
SGO Business School
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Produktmanager/in (IHK)
ILS - Institut für Lernsysteme
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Professionell verkaufen
Europäische Fernhochschule Hamburg
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Projektmanagement
AKAD University und AKAD Weiterbildung
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Projektmanagement
IU Fernstudium
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Projektmanagement
IU Fernstudium
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Projektmanagement & Prozessmanagement
Hochschule Wismar - University of Applied Sciences: Technology, Business and Design
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Prozess- und Qualitätsmanagement, BSc (CE)
Universität für Weiterbildung Krems
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Public Management
IU Fernstudium
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Public Relations
ILS - Institut für Lernsysteme
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Public Relations & Kommunikation (dual)
IU Duales Studium
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Public Relations und Kommunikation
IU Fernstudium
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Public Relations und Kommunikation
IU myStudium
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Quality Management
Hochschule Wismar - University of Applied Sciences: Technology, Business and Design
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Sales & Management
Europäische Fernhochschule Hamburg
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Sales and Marketing
Hochschule Wismar - University of Applied Sciences: Technology, Business and Design
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Sales Management
FOM Hochschule für Oekonomie & Management
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Sales Management & Vertriebspsychologie
CBS International Business School
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Sales Management & Vertriebspsychologie berufsbegleitend
CBS International Business School
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Sales Manager/in
ILS - Institut für Lernsysteme
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Salesmanager:in
AKAD University und AKAD Weiterbildung
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SAP Engineering & Analytics
Hochschule Fresenius
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Security and Safety Management, MSc
Universität für Weiterbildung Krems
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Social Media & Online Marketing
Hochschule für angewandtes Management
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Social Media Marketing Manager:in
AKAD University und AKAD Weiterbildung
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Social Media Marketing, CP
Universität für Weiterbildung Krems
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Social-Media- und E-Marketing-Manager/in
Europäische Fernhochschule Hamburg
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Sportbusiness Management
IST-Hochschule für Management
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Sportbusiness Management
IST-Hochschule für Management
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Sportbusiness Management (dual)
IST-Hochschule für Management
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Sportbusiness Management (dual)
IST-Hochschule für Management
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Sportjournalismus & Sportmarketing
Fachhochschule des Mittelstands (FHM)
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Sportmarketing
Hochschule Macromedia
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Staatlich geprüfte/r Betriebswirt/in (Bachelor Professional in Wirtschaft), Wahlmodul Online-Marketing
ILS - Institut für Lernsysteme
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Steuern & Digitale Transformation berufsbegleitend
CBS International Business School
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Strategic Communication & Leadership
SRH Hochschule Heidelberg - Staatlich anerkannte Fachhochschule
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Strategic Management & Consulting berufsbegleitend
CBS International Business School
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Strategic Marketing Management
International School of Management (ISM)
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Strategic Sports Management
International School of Management (ISM)
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Strategisches Management & Consulting
CBS International Business School
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Strategisches Marketing
Deutsche Akademie für Management (Trägerin: DAM Professional School SE)
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Strategisches Marketing
Hochschule Macromedia
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Strategy & Leadership
Europäische Fernhochschule Hamburg
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Sustainability in Creative Industries
AMD Akademie Mode & Design - Fachbereich Design der Hochschule Fresenius
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Sustainability Management
RWTH Rheinisch-Westfälische Technische Hochschule Aachen
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Sustainability Management & Leadership
Hochschule Fresenius
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Sustainability Management & Leadership
Hochschule Fresenius
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Sustainability Marketing & Leadership
University of Sustainability – Charlotte Fresenius Privatuniversität
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Tourismus Management
IST-Hochschule für Management
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Tourismus Management (dual)
IST-Hochschule für Management
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Unternehmensführung
ASAS Aus- und Weiterbildung GmbH
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Unternehmenskommunikation
AKAD University und AKAD Weiterbildung
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Unternehmenskommunikation
Hochschule Fresenius
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Vertriebs- und Handelsmanagement
Europäische Fernhochschule Hamburg
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Vertriebsmanagement
Deutsche Akademie für Management (Trägerin: DAM Professional School SE)
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Werbetexter/ in und Konzeptioner/in
ILS - Institut für Lernsysteme
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Werbetexter/in inkl. Spezialisierung AV-Medien und online
ILS - Institut für Lernsysteme
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Werbetexter/in inkl. Spezialisierung Printwerbung und Kampagnen
ILS - Institut für Lernsysteme
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Wirtschaftspsychologie
Hochschule Macromedia
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Wirtschaftspsychologie
Hochschule Macromedia
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Wirtschaftspsychologie & Leadership
SRH Fernhochschule – The Mobile University
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Zertifikatslehrgang Immobilien-Marketing
Betriebswirtschaftliches Institut und Seminar Basel
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Zertifikatslehrgang Marketing
Betriebswirtschaftliches Institut und Seminar Basel