Programme
With this bachelor’s degree, students will get an in-depth and practical understanding of hospitality management; quality of service; event and conference planning; and sustainability as it applies to tourism. The overview of these key business areas ensures that students gain a deep understanding of the industry. Case studies allow students to apply theoretical knowledge to real-world scenarios and find appropriate solutions.
Students may choose to study either the six-semester program (option 1) with 210 ECTS or the seven-semester program (option 2) with 240 ECTS.
Career Options
The Bachelor of Arts in Leisure & Tourism Management degree (título propio) provides students with fundamental knowledge in all major business areas as well as specialist skills in the leisure and tourism industry such as tourism marketing and hospitality management. Students who successfully complete this degree may be interested in the following job positions.
- Travel Consultant
- Tour Operator
- Hotel Manager
- Conference Center Manager
Areas of Work
The Bachelor of Arts in Leisure & Tourism Management provides students with specialist skills in the tourism and hospitality industry as well as a general business skillset. Graduates may be interested in the following professional fields.
- Travel Services
- Entertainment
- Event Management
- Hospitality
Studienplan und Studienschwerpunkte
Semester 1
- Business Management
- Managing People & Organizations
- Marketing & UX
- Impactful Communication
- Finance & Accounting
- Innovative Technology in Business
Semester 2
- Project Management
- Applied Data Analytics
- Economics & Enterprise
- Responsible Management
- Digital Branding, Advertising & Media Channels
- Creativity & Design Thinking
Semester 3
- Logistics & Operations
- Digital Business
- Financial Reporting & Analysis
- Entrepreneurship & Business Development
- Cross-Cultural Business Issues
- The Business of Tourism
Semester 4
- Strategies in A Disruptive World
- Marketing in Action
- Business Research Methods
- Service Management
- Event Management
- Cultural Heritage
Semester 5
- Creative Business Cases
- Transformational Change Management
- Innovation in Business
- Tourism Marketing
- Sustainable Tourism: Policies & Ethics
- Hospitality Management
Semester 6
- Business Consulting & Project Management
- Entrepreneurial Leadership
- Professional Soft Skills
- Financial Management in Tourism
- Quality Management
- Leisure & Recreational Management
Graduation
- Business Immersion Week
- Dissertation Seminars
- Final Cases: Business/Specialization
- Dissertation
Requirements
- 1 certified copy of high school diploma and transcripts; or equivalent
- Proof of English level: TOEFL score 80 (internet-based), 213 (computer-based); IELTS 6.0; CAE B2 with a minimum score of 169; native English speaker or equivalent
Degree Awarded
Option 1: Bachelor’s degrees (título propio)
- A university-specific bachelor’s degree (título propio) awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain.
- A Certificate of Specialization in one of the seven majors from EU Business School Switzerland.
Option 2: Bachelor’s (título propio) + BA (Hons) in Business Management
- A university-specific bachelor’s degree (título propio) awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain.
- A Certificate of Specialization in one of the seven majors from EU Business School Switzerland.
- A state-recognized BA (Hons) in Business Management from University of Derby, U.K.
