Programme
Markets are ever-changing, with increasingly sophisticated consumers. Now more than ever, companies require innovative, qualified marketing experts to implement creative changes. From effective use of social media marketing to understanding your target audience, this program explores modern marketing methods and theories from various perspectives, giving you an insight into how marketing decisions relate to the analytical, strategic and operational areas of a business.
Berufsbild und Karrierechancen
The EU Master in Marketing provides students with in-depth knowledge of marketing for application across a multitude of sectors. Graduates of this degree may be interested in working in the following professional fields and sectors:
- Industrial Marketing
- Market Intelligence
- Consumer Marketing
- Trade Marketing
Studienplan und Studienschwerpunkte
Term 1
- Foundations of Business Management
- Business Environment
- Applied Finance
- Business Model
- Seminar: Becoming a Manager
Term 2
- Analytical Marketing
- Strategic Marketing
- Operational Marketing
- Marketing Into Action
- Seminar: Authentic Leadership
Term 3
- Marketing Communications
- International Marketing
- Industrial Marketing
- Digital Marketing
- Seminar: Effective Negotiation
Requirements
Admission Requirements:*
- 1 certified copy of bachelor's degree and transcripts
- Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; English native or equivalent
Applicants must also meet one of the following:
- A GPA of 3.0 on a 4.0 scale
- A satisfactory score on the GMAT or GRE
- An interview with the academic dean
* Students not meeting these criteria will have an interview with the admission committee and will be considered on a merit basis.
Degree Awarded
- A university-specific master’s degree (título propio) awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain.
- A Certificate in Advanced Studies from EU Business School Switzerland.
Digital Campus
Digital education offers the ideal solution for professionals searching for quality education that can be conveniently adapted to busy lives. The Digital Campus offers an international, flexible and hands-on learning experience guided by expert academics, entrepreneurs and business leaders from around the world.
Convenience and flexibility are key. While Digital Campus students are not confined to specific locations or classrooms, they still receive the same quality of education as their on-campus peers. Students can organize their studies around their professional and personal commitments. They can attend scheduled webinars from anywhere in the world, or watch recorded sessions later on at their convenience. Students can connect with multicultural classmates from around the globe and participate in optional on-campus weeks at EU’s campuses in Barcelona, Geneva and Munich.
